Category Archives: patent medicines for pets

Richard Goodwin, Dog Specialist, Part III: Mrs. Goodwin and Business Promotion in 1920s L. A.

Richard Goodwin, Los Angeles dog specialist, was the son of Irish immigrants and born in Massachusetts, according to the 1930 United States Census. While he could read and write, he had never attended school.  His dwelling and the site of his kennel, on West Washington Street was rented rather than owned, and only worth $100. His immediate neighbors included a dentist, shipping clerks, carpenters, truck drivers and hotel doormen.  Like Goodwin, none of them were native Californians, and a few had been born in Mexico.

Yet Goodwin made at least some of his income from the array of silent-film starlets, theatrical bookers, radio announcers and others who earned respectable, if not munificent, livings on the margins of  L. A. show business.  From his start with “advertising dogs” on the streets in the 1910s, Goodwin used his connections to create a business breeding, training and caring for their dogs. I have not been able to find any evidence of Goodwin as a dog trainer for silent films, but that doesn’t mean he didn’t have a hand in there.  On January 11, 1929, an article in the Los Angeles Times reporting on the poor health of the Fire  Department’s mascot  Lord Byron assured readers that the bulldog was “receiving personal attention from Richard Goodwin, dog expert who cares for the health of the famous dogs of stage and screen.”

Richard Goodwin’s efforts to make his mark had already gotten him in trouble in 1919, when he was fined for practicing veterinary medicine without a license.  He didn’t give up, however.  Along with his breeding kennel and his proprietary remedies,  Goodwin also tried to make a mark by introducing another service to security-conscious dog owners:  canine nose prints as a way of tracking stolen dogs.  Here is Richard Goodwin taking a nose print of his Boston terrier Sharkey.pets-blog-7-jan-2017-goodwin_0003

In the 1920s, cattle breeders experimented with taking nose prints, and at least one Los Angeles veterinarian, a Dr. Clark (who I have been unable to trace further for the time being), promoted the idea of a nose-print “bureau” for dogs in 1923.

However, Richard Goodwin had another asset in his quest for success: Louise Goodwin. According to the same 1930 census manuscript, Louise E. Goodwin was a bookkeeper, twenty-three years younger than her husband.  By then Louise, who had been born in Maryland, and Richard had been married for eight years. This photo from Richard Goodwin’s Dog and Cat Book suggests what an asset she was to the operation, with her crimped hair and fashionable dress, and her arm around a chow dog who had recovered from mange.

pets-blog-7-jan-2017-goodwin_0004.jpg

It is difficult to tell for certain, but Mrs. Goodwin may be one of the dog “laundresses” depicted in six photographs in the collection of the Los Angeles Public Library.  From an anonymous photographer, the undated and otherwise unidentified images feature three young women in white laboratory-style coats printed with “Richard Goodwin Dog & Cat Remedies” washing a Boston terrier, fox terrier puppies and a glum-looking collie at the “Dog & Cat Laundry.”  Whether this is actually Goodwin’s establishment is unclear;  the set-up consists of improvised laundry tubs and a clothesline located next door to a building advertising Goodrich Tires.  I reproduce two of them here.

00067486

Photograph of women washing dogs, no date.  Photographer unknown. Source: Security Pacific National Bank Collection, Los Angeles Library.

00067482

Unidentified woman hanging puppies on clothesline, no date. Photographer unknown.  Source: Security Pacific National Bank Collection, Los Angeles Library.

Why were these photos made? I wonder whether they were taken around the time that Richard Goodwin published his booklet; perhaps they were intended to be placed as light features in local newspapers. I can imagine all kinds of scenarios, But without the lab coats and the hat, these would never have been associated with Richard Goodwin and their purpose remains unknown.

Richard Goodwin’s business seems to have ticked along — until his death at the end of April in 1931.  The Los Angeles Times published a short article on May 2, “Funeral Rites Today for Richard Goodwin.” He was locally famous enough to attract this final bit of attention. The article stated that his kennel had been in business since 1913, which is earlier than my research has been able to confirm but is congruent with the time that his advertising-sign dogs began to ply the city’s streets.  Sometime after that, the kennel seems to have closed.  In the 3 March 1935 issue of the  Los Angeles Times, a classified advertisement under “Business Opportunities” tolled the end of the Richard Goodwin story: “RICHARD GOODWIN Pet Medicines and Formulas is (sic) to be sold at once to close estate. $300 cash.” Poor Louise Goodwin. I hope that she and the remaining dogs were able to live in some comfort after the death of the enterprising dog specialist.

Leave a comment

Filed under advice literature on pets, dog training, dogs, patent medicines for pets, pet supplies and equipment, pets, veterinary history, veterinary medicine

Richard Goodwin, Dog Specialist, Part II

When Richard Goodwin published his book on the care of dogs and cats in 1927, he joined a group of small businessmen — druggists, dog breeders, old-time vets trained by apprenticeship and younger practitioners who attended the growing number of “veterinary colleges” — who made and bottled  their own over-the-counter medicines and remedies for pets.  They all left paper trails in the form of booklets distributed free to points of sale.  pets-blog-7-jan-2017-goodwin

A handful of these fellows —  veterinarian George Clayton of Chicago and the druggist Polk Miller of Richmond, Virginia, for example — published many editions of their advertising booklets; since the point-of-sale is often stamped in a space on the back cover, it’s possible to see where concerned dog owners obtained the remedies. These  texts suggest the presence of worried people dealing with an array of chronic problems — sarcoptic mange, worms, digestive diseases — and infectious diseases like distemper for which there were no effective vaccines.  As I have written elsewhere, most pet owners were their own veterinarians until the second half of the twentieth century.  “Tonics” and “blood builders” for dogs were also common offerings, reflecting the wide use of similar products for people and the uneven quality of the canine diet.  And the core products for any line of dog remedies were the flea powders that I’ve written about in other posts, along with kennel disinfectants using carbolic acid, an ingredient used to clean human sickrooms, too.

“From a Mangy Wreck to a Blue Ribbon Winner.”

pets-blog-7-jan-2017-goodwin_0002

Richard Goodwin offered seven “preventatives” for the pet owner’s medicine chest;  their formulae are unknown, but practical wisdom among pet store owners, dog breeders and early vets probably included exchanging observations on what worked and what didn’t, just as it did among stablemen treating horses.

What sets this little booklet apart from the others is its use of southern California testimonials throughout, and the implication that Richard Goodwin had connections with the growing film industry. Excerpts of testimonial letters are often found in most advertising for dog remedies, but Goodwin doesn’t seem to be interested in a national market for his products.  Along with the story of Pal, above, readers saw proof of efficacy in photos of patients like Fritsie, below, with invitations to visit the recovered patient and actual street addresses for so doing.                           pets-blog-7-jan-2017-goodwin_0008

Goodwin also used Hollywood’s preoccupation with stardom, no matter how slight, as a promotional tool.  Phyllis Haber, one of Mac Sennett’s original Bathing Beauties (she worked steadily through the 20s and left the movies to marry a millionaire), got a full page glamour shot  along with her testimonial.

pets-blog-7-jan-2017-goodwin_0005

Put together the practical tips such as how to make a homemade flannel coat for nursing a dog with a fever (below); the promotional bluster associated with Goodwin’s own trained “advertising dogs;” testimonials of Californians on the fringes of the growing film industry, and the photos of Goodwin himself as a practical “dog man” in a sharp suit, and you get a glimpse of a pretty interesting life.

pets-blog-7-jan-2017-goodwin_0007

The 1920s was the decade of the new canine movie star, with Rin Tin Tin at the apex of public recognition.  Richard Goodwin doesn’t seem to have been able to capitalize on this directly — perhaps he was didn’t want to.  But there is some unusual evidence of his ongoing preoccupation with promotion.  And the inspiration for this may have been Mrs. Richard Goodwin, who was — as they say — a looker.

Stay tuned for the next exciting chapter….

1 Comment

Filed under advice literature on pets, dogs, patent medicines for pets, pet industry, pet supplies and equipment, pets, small animal medicine, veterinary history, veterinary medicine

Richard Goodwin, Los Angeles “Dog Specialist” of the 1920s, Part I

Meet Richard Goodwin, Dog Specialist.  This is a face that looks like its owner has been around and seen a few things….stylish fedora and bow tie aside.

pets-blog-7-jan-2017-goodwin_0001

I purchased this small book (it’s only 5 inches by 4 inches in size) a while ago, and over the holidays I began to look into the story of Richard Goodwin, whose photograph suggests that he was what might be termed a “character.”   What I’ve discovered so far says says something about the improvisational nature of much of the nascent pet industry, but it’s also an entertaining — if incomplete — story of an opportunistic guy who clearly worked on the far edges of show business and had enough talent for self-promotion.

Richard Goodwin left a thin, but intriguing, trail of newspaper articles and advertisements from his apparent arrival in Los Angeles in 1915 until his death in 1931.  He first appears in the 16 April 1916 issue of the Los Angeles Times, in an article titled “How to Treat Animals:”

Richard Goodwin, whose four trained dogs have been features on the streets of Los Angeles for months past, as they carry advertising costumes, pipes in their mouths, etc. spoke before the Loreto-street school Friday on “Proper Care and Treatment of Animals.”

The talk, which included dog tricks (not the usual kindness-to-animals public lecture, this)  was by invitation of the Parent-Teacher association, which also “requested” that Goodwin speak at other schools and “in the orphanages.” The images below, from the 1928 booklet, suggest what both passersby and the audience for this talk saw.

pets-blog-7-jan-2017-goodwin_0006

One of the dogs, “His Master’s Choice,” was featured in a 13 January 1918 Los Angeles Times article under the headline “Dog Helps to Sell the War Savings Stamps.”  The dog, whose name was actually Spike, wore a signboard.  Goodwin made at least some of his living from the “world’s champion advertising dog,” but was donating his services to the war stamps sales effort.

“The Nation’s Pride” and “His Master’s Choice” were either Boston terriers or a related cross. In 1917, Goodwin began to run periodic ads for stud services from purebred Boston terriers with the address 1668 W. Washington Street, a relatively new residential neighborhood in the 1910s (now a poor, predominantly Latino neighborhood in central Los Angeles).  From this kennel, Goodwin apparently also did dog doctoring, and he got his hand slapped for this. In 1919, the Society of Veterinarians of Southern California filed a complaint against Goodwin for “practicing veterinary medicine without a license,” and he was fined $60 after pleading guilty (“Veterinary Practice,” Los Angeles Herald 9 April 1919, p. 17).

This temporary setback did not prevent Richard Goodwin from developing and publicizing his business. In December 1919, he donated a “$1000 Puppy,” which looks like another  Boston terrier in the blurry online newspaper photograph, to the Police Relief Association auction. An advertisement in the Automobile Club of Southern California’s driving guide Spanish California and the Gold Rush offers a sense of the scope “Richard Goodwin’s Sanitary Kennels” and the ambitions of their owner: “Dogs Trained, Boarded and Treated.” “Three Expert Veterinarians in Attendance.” “High School for Dogs.”  The idea of a “sanitary kennel” was important to well-informed  dog owners at this time:  there was still no remedy for distemper, for example, and advice books of the era are universal in recommending cleanliness as especially important to successful rearing of puppies.

A scattering of classified advertisements track Richard Goodwin’s Sanitary Kennels through the mid-1920s, but none of these mention the line of remedies that are promoted in little book and I have been unable to learn anything more about this period.  Things start to change in 1927, however, when yet another small advertisement in the L.A. Times urges readers to send for “Richard Goodwin’s Dog Book.”  And this is when things start to get especially interesting, as the book’s text and illustrations suggest.

I’ll offer Part II of Richard Goodwin’s story as my next blog post.

3 Comments

Filed under advice literature on pets, dog training, patent medicines for pets, pet industry, pet photography, pet supplies and equipment, pets, small animal medicine, veterinary history, veterinary medicine