Category Archives: mail order catalogs

A Canine Supermodel of the 1970s: Meet Pooch of Du Say’s for Pets

I recently purchased a very interesting mail-order catalog of dog (and a few cat) supplies from about 1975.  Titled Everything for the Pampered Pet, the catalog was published by Du Say’s, a New Orleans pet business.  Here’s the cover:

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Du Say’s for Pets (originally Du Say’s Pet & Seed Company) was founded in the 1930s by Charles Albert Dusse;  the store name is the phonetic pronunciation of his surname. Charles was an enterprising fellow who sold both animals and their supplies and equipment.  Details about his operation are hard to come by, but my research located one article in the 29 July 1947 edition of the Texas Panhandle daily the  Amarillo Globe Times titled “New Orleans Pet Shop Would Buy Panhandle Pests.”  This was on the front page!  It reported that the Amarillo Chamber of Commerce had received a letter of inquiry from C. A. Dusse of the “Du-Say Pet Supply Company” expressing his desire to purchase prairie dogs “trapped when babies and hand raised, as we understand it is rather difficult to tame old, adult ones.”  Subsequent activity on this matter by either  the Chamber or Dusse is unknown, but it does offer a glimpse into the enterprising spirit of the pet shop owner.

By the 1960s, the business had two retail locations, one in downtown New Orleans — the building apparently still stands, now occupied  by a restaurant called “Ye Olde College Inn”  — and the other at the Lakeside Shopping Center in nearby Metaire.  Around that time, one of Charles’ three sons, Richard, took over the business.

Richard’s was the hand behind the Pampered Pets catalog.  I share a few pages in this post; others will appear later.  The array of novelties was directed primarily to the owners of small dogs, as in the case of the elegant dog bed on the cover with its happy Pomeranian demonstrator.  But as you look through these pages, I want you to focus on one particular thing: the unsung canine model who was pressed into service.   Meet Pooch, Richard Dusse’s own dog.

Sometime after the catalog was published, Richard Dusse’s remarkable catalog was highlighted in a wire-service newspaper article that was picked up in newspaper around the country.  Sometimes the article included the photo below; sometimes the photo appeared as filler alone. Here it is.  Richard Dusse’s expression doesn’t look much like that of a warm-hearted dog lover.  He holds out his dog “Pooch,” a chihuahua-terrier mix who sports a hat, shades and a collar that looks like a shirt collar with a bow tie.

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Now look at the picture promoting the “Ivy League” hat below.  Don’t you think that Pooch looks fetching (no pun intended)? Pooch also models a “Jewish Yamulka” (sic), a “Calypso” hat adorned with tiny fake fruit and appears as Santa Paws, a cowboy and a French sailor.  Like any good supermodel, Pooch kept his face deadpan for the photographer.

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Pooch also appears above demonstrating the “Piddlin’ Plug,” a red vinyl “fire hydrant” intended as a house training aid.  Below, he was pressed into service as the model for the “Rain or Shine Coat” and the “Fisherman’s Raincoat,” below. He was loaded into the “Pet Tote Basket” to demonstrate its size.  At least Pooch didn’t have to wear the Doggie Life Jacket.

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In the two-page spread below Pooch models a “Happy Hound” bed, the “Curl-Up Bed” and the four-poster bed on the catalog cover. He is stuffed into the “Doggy Bathrobe,” a “Pet Playsuit” and a pair of “Doggie Pajamas.”  The identity of the Pomeranian in the high chair is unknown — just another catalog model.

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There are more treasures to be had in the pages of the Du Say’s catalog.  It represents the full flowering of the modern pet industry.  I’ll be sharing pages on dog fashions and collars in the future, along with a feature on the evolution of dog toys.  But for now, let’s think fondly of little Pooch, the unsung canine supermodel of  Everything for Pampered Pets.

 

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“Three things that every home should have as pets…” The Henry Field Company, 1934

Pets Blog 1 July 15_0008In 1934, the Henry Field Company of Shenandoah, Iowa, published two spring catalogs. One was its seed and plant catalog, representing the largest and oldest part of the business.  However, the company’s “Fish and Bird Department” got its own catalog. The cover photo showed  Barbra Jane and Bonnie June Elson, daughters of two Field employees, enjoying their pet canary and a tank of fish.  “In my opinion,” wrote Mr. Field, “there are three things every home should have as pets, a dog, bird and some fish.”  Cats were left out of this equation;  since Mr. Field was an old farmer, it’s likely that he still regarded cats as workers rather than companions.

Henry Arms Field was born in Page County, Iowa, in 1871 and established a small seed company that he incorporated in 1907.  Known as a marketing innovator, he built a radio station KFNF (“Keep Friendly Never Frown”) on top of his seedhouse in Shenandoah, Iowa, in 1924. (Thanks to Mike Dunton of the Victory Seed Company for the information on Henry Arms Field in his  Seedsman Hall of Fame.)

I don’t know how long Field stayed in the mail-order pet business.  Let’s take a look at some pages from his catalog to see what the Fish and Bird Department offered its customers.   The first pages were devoted to Field’s Famous Bird Seeds. Proof of their quality and the good results they broughtPets Blog plus auction cat 5 July 15 could be heard on KFNF, where Field’s “canary songsters” performed on the air two times a day.  “We are rewarded in rich melodious songs here at the bird room from early morning until late at night.”Pets Blog plus auction cat 5 July 15_0007

The Field Company also shipped canaries by express to their rural customers, offering a fine selection of imported birds and their own trained “Crooners.”  You may not know that all birds, wild and tame, have to learn their songs, and canary breeders, especially German and English fanciers, used both “bird organs” and older birds that were exemplary singers to get the songs they wanted.  Probably the most famous singers were Andreasburg Rollers, originally from Germany, and Field offered these, too.  But what I like about the “Crooners” is that the name invokes the mellow singing style of Bing Crosby and others of his ilk.

Like any pet store, the company also sold special supplies, including a recording of singing canaries to help keep your own bird in good voice and several lovely bird bathtubs.  Note also the bird houses and a feeder for attracting wild birds to the back yard.  This hobby really took off in the 1920s, and I’ll write more about it another time.

Pets Blog plus auction cat 5 July 15_0002Finally, the Henry Field Company also offered set-ups — containers, plants, and ornaments —  for old-fashioned balanced aquaria, which I wrote about in previous post.  Goldfish, turtles and salamanders were a separate expense.  Thus the Henry Field Company provided two of the “three things that every home should have as pets.”  Customers had to come up with their own dogs.

The mail order pet business made use of this country’s extensive rail system, which reached very small communities, to ship uncounted numbers of fragile creatures by express to eager pet owners. The advent of Rural Free Delivery in 1895 also played a role, especially for the distribution of supplies and equipment.  I’ve collected a number of catalogs from these mail order businesses, and their heyday appears to have been the 1920s and 1930s.  Very few of them were also seed businesses, however. In this, Henry Field Company was in tune with the role that florists played as sellers of songbirds and goldfish  in the first half of the nineteenth century.

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