Category Archives: dog clothing

Measuring Dogs: “Why Guess? Be Accurate!” (1944)

My post of January 26 shared two pairs of dog booties from the 1940s and 1950s.  The earlier pair was sold by the U.S. Specialties Co. of New York City, a rather mysterious firm that wholesaled a wide variety of pet products in the 1940s, 1950s and 1960s.  As I learn more about the company, I’ll share it in future posts.  But here is an object that they actually sold to pet stores and “kennel shops” like the Macy’s Kennel Shop I mentioned in my post of February 13.

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Dog Measuring Chart, 1944.  U. S. Specialties, Co. New York City.  Cardboard and white metal.

The Dog Measuring Chart is a wheel with a cutaway that allows the user to select a specific dog breed (in the outer black ring printed on the card) and find the ideal measurements for collars, harnesses and coats for that breed.  The handy diagram of a rough-coated fox terrier shows the user where to measure the dog.  It also explains the differences in measuring collars made in England, as opposed to American ones.

The other side of the card offers an amazing array of illustrations for products sold by the U. S. Specialties Co. It shows toys, equipment and supplies for both cats and dogs.  The cat supplies include an early litter tray, catnip mice, a scratching post and a packet of “Vo Toys” catnip that I illustrated in my post of January 16.  (I know — amazing!)

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Back of Dog Measuring Chart.

The dog merchandise includes a nice wicker bed and another folding bed that looks like a small bed for people, leashes and collars, and an array of toys.  It also includes a number of pieces of dog clothing.  (I’m working some posts on dog clothing, and I’ll return to this chart in that.)  And in the upper left corner is the “Doggy Xmas” stocking, full of bones and toys.

There’s a lot to “chew over” in this interesting object!  It certainly makes me rethink the nuances of “wartime austerity.”   Meat may have been rationed, but dog clothing apparently was not!

 

 

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Filed under attitudes toward dogs, cat litter, cat products, cats, Christmas gifts for pets, dog advertising, dog clothing, dog toys, dogs, material culture, pet industry, pet supplies and equipment, pet toys, pets, U.S. Specialties Co.

Winter’s here! Vintage Dog Booties from New York City and Hollywood

I have a small collection of vintage dog clothing, and I recently returned to it to see if I could learn more about the makers and the circumstances that inspired them to offer these novelties for American dog owners.  I’m especially fond of several pairs of dog booties, so let’s take a closer look at these.

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Pedigree Dog Bootees.  U.S. Specialties Co., New York, New York.  Probably 1940s.

I have spent a lot of time trying to figure out the material of these little boots.  They aren’t made of a woven material, so I finally came to the conclusion that they are  cut from some kind of early plastic sheet, or a sheet impregnated with a plastic, that has become hard and brittle over time.  The bottoms are made of a different plastic that is shiny, black and imprinted with an “alligator scale” design.  It too has become stiff and brittle.  Even in their original condition, they probably didn’t conform completely to the dog’s foot, and they had to be laced on, which must have been inconvenient.  This pair didn’t see much, if any, use.  There is no documentation that they were made elsewhere, so I’m assuming that they were made in this country for U.S. Specialties Co., which distributed a wide array of pet supplies in the 1940s and 1950s.

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Original box for the Pedigree Dog Bootees.

So I looked around to see if I could find some kind of pattern or patent for these odd little boots, and I found a very similar design.  David Richman of New York, New York, received the patent in 1936 for a “dog boot or galosh” that was supposed to be made of an unspecified “flexible waterproof sheet material.”  Richman wrote, “It is thus possible to protect the animals from adverse weather conditions and to keep their feet clean so that they do not soil articles of furniture in the home when entering from the street.” Richman’s design has a single snap fastener at the top.

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Although David Richman’s dog booties look stiff and uncomfortable in the drawing, I have seen pictures of old leather booties used to protect the feet of sled dogs (sorry that I do not have a good one for this), and there are quite a few similarities in the design — except that the sled dog boots, because they are leather, with rawhide laces, seem to have been soft, conforming to the paw.  Richman’s justification for his patent design is interesting because it is very much directed to house dogs.  And the box for these booties suggests that the dogs who wore them were riding in cars and living indoors.  Further, in the 1940s, city dogs’ feet were exposed to a new material for making sidewalks and roads less slippery —  rock salt.  According to the National Geographic, Detroit was the first city to supply rock salt to its roads, in 1940.

The pair of dog boots below represent a couple of breakthroughs in the protection of little dog feet.  Many pairs of these, made by Hollywood Dog Togs, survive “out there” on sites like eBay.  This suggests that they were popular, but that some owners found them too troublesome to use.

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Hollywood Dog Togs, Inc., was incorporated in California in 1958 and existed until 1983.  It had been in operation by 1944, founded by Anne Ardmore and her husband Albert.  Mrs. Ardmore designed and sewed dog clothing. There is another interesting story here about the new enthusiasm for “fashionable” clothing for small pet dogs, and I will share it a separate post about the company Hollywood Dog Togs.

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Four little soft booties with their black elastic straps.

The boots are still soft and pliable, although the elastic straps have lost much of their stretch.  They were sized — mine are extra-small — and the box side below includes a nice picture of a happy pooch strapped into his boots.

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I was even able to locate some information about the material of these boots.  On 5 January 1958, the Miami Daily News-Record of Miami, Oklahoma, published a column called “Tire Talk from B.F. Goodrich” that discussed them specifically.

This unusual new product protects dog’s paws….The smart-looking boots slip on easily and comfort is insured by an adjustable ankle strap fastener….Marketed by Anne Ardmore’s Hollywood Dog Togs of Sherman Oaks, Calif., the  boots are molded from geon vinyl resins supplied by B.F. Goodrich Chemical Co.”

So both these little pairs of boots were part of the plastics revolution, although only the vinyl resin in the Hollywood Dog Togs boots has held up over time.

As people use more and more salt on their sidewalks and streets, dogs need foot protection more than ever. Does your dog wear winter boots?

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Filed under animal-human interaction, dog advertising, dog boots, dog clothing, dogs, pet supplies and equipment, pets

A Canine Supermodel of the 1970s: Meet Pooch of Du Say’s for Pets

I recently purchased a very interesting mail-order catalog of dog (and a few cat) supplies from about 1975.  Titled Everything for the Pampered Pet, the catalog was published by Du Say’s, a New Orleans pet business.  Here’s the cover:

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Du Say’s for Pets (originally Du Say’s Pet & Seed Company) was founded in the 1930s by Charles Albert Dusse;  the store name is the phonetic pronunciation of his surname. Charles was an enterprising fellow who sold both animals and their supplies and equipment.  Details about his operation are hard to come by, but my research located one article in the 29 July 1947 edition of the Texas Panhandle daily the  Amarillo Globe Times titled “New Orleans Pet Shop Would Buy Panhandle Pests.”  This was on the front page!  It reported that the Amarillo Chamber of Commerce had received a letter of inquiry from C. A. Dusse of the “Du-Say Pet Supply Company” expressing his desire to purchase prairie dogs “trapped when babies and hand raised, as we understand it is rather difficult to tame old, adult ones.”  Subsequent activity on this matter by either  the Chamber or Dusse is unknown, but it does offer a glimpse into the enterprising spirit of the pet shop owner.

By the 1960s, the business had two retail locations, one in downtown New Orleans — the building apparently still stands, now occupied  by a restaurant called “Ye Olde College Inn”  — and the other at the Lakeside Shopping Center in nearby Metaire.  Around that time, one of Charles’ three sons, Richard, took over the business.

Richard’s was the hand behind the Pampered Pets catalog.  I share a few pages in this post; others will appear later.  The array of novelties was directed primarily to the owners of small dogs, as in the case of the elegant dog bed on the cover with its happy Pomeranian demonstrator.  But as you look through these pages, I want you to focus on one particular thing: the unsung canine model who was pressed into service.   Meet Pooch, Richard Dusse’s own dog.

Sometime after the catalog was published, Richard Dusse’s remarkable catalog was highlighted in a wire-service newspaper article that was picked up in newspaper around the country.  Sometimes the article included the photo below; sometimes the photo appeared as filler alone. Here it is.  Richard Dusse’s expression doesn’t look much like that of a warm-hearted dog lover.  He holds out his dog “Pooch,” a chihuahua-terrier mix who sports a hat, shades and a collar that looks like a shirt collar with a bow tie.

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Now look at the picture promoting the “Ivy League” hat below.  Don’t you think that Pooch looks fetching (no pun intended)? Pooch also models a “Jewish Yamulka” (sic), a “Calypso” hat adorned with tiny fake fruit and appears as Santa Paws, a cowboy and a French sailor.  Like any good supermodel, Pooch kept his face deadpan for the photographer.

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Pooch also appears above demonstrating the “Piddlin’ Plug,” a red vinyl “fire hydrant” intended as a house training aid.  Below, he was pressed into service as the model for the “Rain or Shine Coat” and the “Fisherman’s Raincoat,” below. He was loaded into the “Pet Tote Basket” to demonstrate its size.  At least Pooch didn’t have to wear the Doggie Life Jacket.

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In the two-page spread below Pooch models a “Happy Hound” bed, the “Curl-Up Bed” and the four-poster bed on the catalog cover. He is stuffed into the “Doggy Bathrobe,” a “Pet Playsuit” and a pair of “Doggie Pajamas.”  The identity of the Pomeranian in the high chair is unknown — just another catalog model.

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There are more treasures to be had in the pages of the Du Say’s catalog.  It represents the full flowering of the modern pet industry.  I’ll be sharing pages on dog fashions and collars in the future, along with a feature on the evolution of dog toys.  But for now, let’s think fondly of little Pooch, the unsung canine supermodel of  Everything for Pampered Pets.

 

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Filed under Christmas gifts for pets, dog clothing, dogs, Du Say's of New Orleans, fire hydrant, mail order catalogs, material culture, newspaper articles on pets, pet furniture, pet humor, pet stores, pet supplies and equipment, pets

Doggie Glamour of the 1950s and 1960s

Dog clothing interests me.  These days, our canine housemates have protective rain coats and boots, down vests, Christmas sweaters, and Halloween costumes.  Some years ago, I saw a “wiener dog parade” in New Orleans that included cheerleader outfits, superhero capes and — best of all — dachshunds dressed as wieners in buns with mustard and ketchup.   The humor that we dog owners seem to get out of canine dress-up seems unbounded by anything except our budgets and the tolerance of our foot-footed buddies.

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Catalog page of dog accessories, Von Lengerke & Antoine, Chicago, IL, ca. 1910.

In an earlier blog post, I discussed a pattern for a crochet dog coat that was publishined in Godey’s Lady’s Book in 1873.  It was ornamented with a fringe and small jingle bells.  However, dog clothing of the late 1800s and early 1900s was simpler than that Victorian fantasy.  Here is a page from a catalog by Von Lengerke & Antoine, a Chicago sporting goods company that was in business between 1891 and 1938.  The page dates from around 1910, I believe. Dog owners shopping in the store or via the mails could purchase sweaters, “dog blankets” that looked like miniature horse blankets, and rain slickers.

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Dog coat, maker unknown, American, ca. 1950. Wool, buttons and metal buckle.

By the 1940s, the appearance of dog clothing increasingly paralleled human dress.  This little coat, which dates from the late 1940s or early 1950s, is made from a woolen fabric woven in a version of a “buffalo plaid.” In clothing for people, buffalo plaids are fabrics  woven in large-scale red-and-black checks; the patterns date back as far as the 1850s.  Buffalo plaids were  popular for mens’ and boys’ jackets in the 1940s and 1950s — and here it is made up the family dog.

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Dog coat, faux fur, cotton and metal buttons, between 1965 and 1974.  Made for Gigi Herman (1964-1974) by Lynda Herman Chaney.

The 1950s and 960s were the glamour decades  for doggy dress — just as they were for women’s clothing.  Most of the dog coats and accessories from the era that I have found were scaled for very small dogs — another fad of those decades.  This was the heyday of the miniature poodle in particular.

Lynda Herman Chaney  made this  faux fur coat for Gigi, the miniature poold owned by her mother Juanita Herman of Kansas City, MO.  Mrs. Herman was a fashionable dresser and, since Gigi needed protection from the cold winters, she dressed her in coats with boots and even matching hats.

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Pattern 4219, Dog collars and coats, size small. Dated in pen “1963 April.”

Lynda Chaney could have used this pattern for Gigi’s coats. This copy of Simplicity Pattern 4219 is dated in pen “1963 April,” but the pattern itself dates from the 1950s.   I like the array of dogs illustrated on the envelope:  poodles, a boxer, a Boston terrier, a beagle and a miniature schnauzer.  Most of these breeds were represented in my childhood suburban neighborhood in the 1950s and early 1960s.  Notice that the all-American beagle is wearing a manly plaid coat, rather like the one illustrated above.

There’s more to say about doggie glamour of the 1950s and 1960s.  From rhinestone-encrusted collars to nail polish, the developing pet products industry capitalized on the new prosperity of many Americans in those decades.  I’ll share some of those products with you in a future post.

 

 

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