Tag Archives: #thepethistorian

Lion Coffee and “How to Care for Domestic Pets”: The Goldfish

It’s a busy time of year, and I’m very behind in my blog posts — but here’s something for the fish lovers out there (including my friend Jacqui, fish enthusiast extraordinaire).  The Lion Coffee Company apparently put out a series of trade cards on ‘How to Care for Domestic Pets.”  Here’s the first I have been able to acquire, advice on keeping goldfish.  I’m guessing that it dates from around 1900.  The card itself  has seen better day — it was clearly handled a lot and has pencil scribbles on the back. I’d like to thing that a child handled it and enjoyed looking at the pictures.

Goldfish Lion Coffee card front

Trade card for Lion Coffee, no date (c. 1900).  Chromolithograph, printer unknown.  Probably United States.

This history of Lion Coffee comes from the website of the current roasters of Lion Coffee, who purchased the rights to the brand after it had been dormant for years.

Lion Coffee started in 1864 as a small company that offered pre-roasted beans at a time when many housewives purchased the green beans and had to do the roasting at home.   By the 1870s, the company sold its beans in one-pound bags with the lion’s head trademark that is still in use. In 1882, Alvin Woolson of the Woolson Spice Company purchased the company.  He was an aggressive anda creative marketer who made use of all the avenues available at the time, including the a premium program that offered prizes for wrappers.  The company also blanketed the U.S. with advertising trade cards, including paper dolls and other toys, which were probably given out at the point of sale.  Type in “Lion Coffee” on eBay, and you’ll be rewarded with hundreds of items, including some wonderful paper toys.

The images on this card are interesting because they are of “fancy” goldfish rather than the common carrasius auratus found in most fish globes or aquaria.  And the advice is of interest since it includes such home doctoring advice as giving an expiring fish “a tiny drop of brandy down its throat.”  I’m wondering what the source is for this text, since it feels like it was copied from an advice book on pets.  Goldfish Lion Coffee card back

At the time this card was published, people who wanted to keep fish only had a few options, including trying to keep small pond minnows in what was called a “balanced aquarium” of still water since small electric pumps did not yet exist.  Goldfish are so tolerant of poor water conditions that they were the most popular choice, however, and they were widely available in the shops of florists and the pet stores that that were beginning to thrive in larger towns and cities.  There was also a thriving mail-order trade in goldfish, about which more on another occasion.

 

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Filed under advertising trade card, advice literature on pets, animal-human interaction, aquarium, goldfish, pet history, pets

My 100th Post! Reader Feedback Welcomed.

This is my 100th post as The Pet Historian!  I’ve got lots of plans for  future posts — next up is one on dog toys — and plenty of new objects and images to share.  I’d love to hear from you about what you especially like and want to see more of.

Family Portrait with Dog

Amateur photograph three children and the family dog, after 1900. Photographer unknown.

My goals in creating The Pet Historian were three-fold:  1) to share my still-growing collection relating to the history of keeping pets in the United States; 2) to use my posts to show how close study of these items can inform our understanding of the complexities — both past and present —  associated with living with animals in and around our living spaces; and 3) to keep practicing my writing during a period  in my professional life when finding long stretches of time has been a challenge.  I’ve tried to share my own delight in the collection, and my sense of humor, in my posts, and I hope that you enjoy them.  I don’t pretend to be a disinterested observer;  my own daily experiences with animals underlie everything I write about.

Pets Blog 30Apr2015_0002

Postcard for Sharkey’s Tropical Fish and Pet Supply Company, 1940s?

So what would YOU like to see more of?  Has anything in particular pricked your curiosity?   I am also thinking about putting together a self-published book on my collection.  If I do, what would you especially like to see?

Kasey Grier

DSC_0086

Bird cage with “japanned” stenciled base, maker unknown, United States. Wood, brass and plated tin.

P. S.   And look for a redesigned site in the next couple of months, with new features.

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Filed under animal humor, animal-human interaction, bird cages, cats, dogs, material culture, pet antiques, pet history, pet humor, pet photography, pet supplies and equipment, pets